Personalization enhances current systems for an even higher return
Personalization is a big content marketing buzzword for 2023. It promises to completely transform the way companies do web marketing by optimizing customer journeys in a way that speaks directly to differing audiences. But after talking with some of our partners and clients, it seems as if personalization hasn't been pushed to the full extent of its promise yet. There’s a lot of chatter, but where are the actual case studies? The results?Â
First and foremost, this project was done to help our good friends at UL implement a solid personalization campaign to increase conversion rates and enhance user journeys. But what it ended up showing us was the true power of personalization. The key takeaway? Enterprises don't have to invest in new digital tools to be successful. Personalization can be implemented at scale to get the most out of your current systems. As you'll see in the story below, the slightest tweak to content can completely change the way customers interact with your site - and in a really big way.