The Challenge

Designing and building for a global audience with multiple languages is a common challenge for many companies. Airware reached out to Hounder to design and build a bold new site and system that is global friendly, tells a unified product story, drives awareness, and connects with their users, while making it simple and easy for their team to update and manage over time.

The Solution

We worked closely with the incredible team at Airware (shoutout to Chelsea, Matt and Simone, woot woot!) to create a cohesive and engaging content strategy, design and build a new delightful website experience that supported their new brand strategy and funneled their audience to right solution. We built the new site using WordPress CMS, and created a component-driven design system that enabled the team to easily maintain themselves and configured the site to be delivered in 2 different languages (English and French).

Hounder is great to work with. I am so glad we found them! Doing this type of project in the past was so painful but the team at Hounder made this as smooth as possible. Plus, they are lightning fast!

Chelsea Jo Dietz, Marketing Manager, Airware

Our Process

Project Scope

Airware asked Hounder to help create a fresh new global web presence for their rapidly evolving growth in the Aerial Data Software space. A site that could enable them to make updates quickly and meet the need for fresh and thought leadership content. Finding the right blend of aerial data innovation mixed with familiarity and comfort. It was the perfect project — a great client and staff, a mission we believed in, and an opportunity to work with some impressive drone software products.

  • 200+-page website design

  • 2 language versions

  • 14 design components

  • Content Strategy

  • 8-page layouts / templates

  • Configured CMS

  • SEO / Metrics

  • Training

Layouts / Explorations

After doing a full-day discovery with Airware project team and it’s leadership, we quickly landed on the understanding that this site had to erupt in bold imagery and direct messaging that resonated with the enterprise company audience. So we got straight to work sketching out design components and layouts that would accomplish this and allow for content to easily be shared across other website environments.

Custom Vid and Animations

We had a blast coming up with some visuals to show how the software works. We really wanted to show that this software and technology is “real” and use the visuals to tell the story.


We we’re thrilled with how this came out and excited for our partners at Airware as they continue to move forward in this exciting aerial data space.

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