The Solution
We worked closely with the incredible team at Airware (shoutout to Chelsea, Matt and Simone, woot woot!) to create a cohesive and engaging content strategy, design and build a new delightful website experience that supported their new brand strategy and funneled their audience to right solution. We built the new site using WordPress CMS, and created a component-driven design system that enabled the team to easily maintain themselves and configured the site to be delivered in 2 different languages (English and French).
Our Process
Project Scope
Airware asked Hounder to help create a fresh new global web presence for their rapidly evolving growth in the Aerial Data Software space. A site that could enable them to make updates quickly and meet the need for fresh and thought leadership content. Finding the right blend of aerial data innovation mixed with familiarity and comfort. It was the perfect project — a great client and staff, a mission we believed in, and an opportunity to work with some impressive drone software products.
200+- page website design
2 language versions
14 design components
Content Strategy
8-page layouts / templates
Configured CMS
SEO / Metrics
Training
Layouts / Explorations
After doing a full-day discovery with Airware project team and it’s leadership, we quickly landed on the understanding that this site had to erupt in bold imagery and direct messaging that resonated with the enterprise company audience. So we got straight to work sketching out design components and layouts that would accomplish this and allow for content to easily be shared across other website environments.
Custom Vid and Animations
We had a blast coming up with some visuals to show how the software works. We really wanted to show that this software and technology is “real” and use the visuals to tell the story.
Result
We we’re thrilled with how this came out and excited for our partners at Airware as they continue to move forward in this exciting aerial data space.
Enterprise
