At Hounder, we utilize Drupal internally and externally for many of our clients. The teams we implement websites need more than a website that works, they need a platform that supports campaigns, content velocity, governance, accessibility, and long‑term growth.
That’s exactly where Drupal shines. In fact 70% of top 100 universities utilize Drupal CMS.
We’re going to cover how we use Drupal CMS as a marketer‑friendly solution, and why it’s often a better fit than lighter‑weight platforms once your content operation starts to scale.
What “Marketer‑Friendly” Actually Means
Before getting into Drupal specifics, it’s worth clarifying what we mean by marketer‑friendly.
For us, a marketer‑friendly CMS should:
- Make it easy to create, edit, and publish content
- Support campaign‑driven landing pages and CTAs
- Allow non‑technical users to work independently
- Maintain brand, accessibility, and compliance standards
- Integrate cleanly with marketing tools and analytics
- Scale as content, teams, and complexity grow
Drupal checks all of those boxes, when it’s implemented the right way.
Structured Content That Works With Marketers, Not Against Them
One of Drupal’s biggest advantages is structured content.
Instead of dumping everything into a single WYSIWYG field, Drupal encourages content to be broken into meaningful pieces such as headlines, summaries, body content, CTAs, images, metadata, and more.
From a marketing perspective, this unlocks a lot of value:
- Content can be reused across pages and campaigns
- Messaging stays consistent across the site
- Pages are easier to update without breaking layouts
- Content becomes more SEO‑friendly by default
At Hounder, we design content types around how marketers actually work, not around backend convenience. The result is faster publishing, cleaner pages, and fewer “can you fix this?” requests to developers.
How Drupal Empowers Non‑Technical Teams
Drupal’s Layout Builder is a game changer for marketing teams and any non-technical user.
It allows editors to build and adjust page layouts visually using pre‑approved components.
That’s music to content authors’ ears because that means no code, no templates, no bottlenecks.
We typically configure Layout Builder so users can:
- Create landing pages
- Reorder sections via drag‑and‑drop
- Add CTAs, forms, media, and promotional blocks
- Experiment with messaging without developer involvement
Just as important: guardrails are built in. Brand standards, accessibility rules, and design consistency stay intact even when marketers/content authors move quickly.
A Platform That Aligns With Your Content Workflows
Content often moves through drafts, reviews, approvals, and scheduled releases, and sometimes across multiple teams. Drupal’s workflow and permissions system makes this manageable without chaos.
With Drupal, we can:
- Set up roles for writers, editors, reviewers, and admins
- Create approval workflows that mirror internal processes
- Schedule content for future campaigns
- Roll back changes when needed
This is especially valuable for regulated environments, where governance and accountability matter just as much as speed.
Accessibility Made Easy
Accessibility isn’t optional, especially for government organizations who are required to comply with ADA Title II.
Drupal’s core and ecosystem are built with accessibility in mind, and when paired with smart configuration, it becomes a powerful ally for marketing teams trying to create content that’s accessible for all users.
We use Drupal to:
- Enforce accessible content patterns
- Flag common accessibility issues during editing
- Maintain compliance as content scales
- Reduce risk without slowing down marketing
Instead of treating accessibility as a last‑minute checklist item, Drupal helps bake it into everyday content creation.
Optimizing for SEO and Performance
Drupal gives marketers more control over SEO than many people expect.
Out of the box and with well‑chosen modules, marketers can manage:
- Page titles and meta descriptions
- Clean, editable URLs
- Redirects and content updates
- XML sitemaps and indexing signals
When combined with Drupal’s performance capabilities, this means faster pages, stronger search visibility, and better user experiences without constant developer involvement.
The Key to Success? Thoughtful Implementation
Drupal becomes marketer‑friendly by design, not by accident.
The difference between a frustrating Drupal experience and a powerful one usually comes down to:
- How content types are modeled
- Whether Layout Builder is used strategically
- How permissions and workflows are configured
- How much the build prioritizes content authors, not just developers
That’s where our approach comes in.
Drupal CMS 2.0: A New Era
Drupal has long been a powerhouse for complex enterprise sites, but the release of Drupal CMS 2.0 marks a major shift toward empowering marketers and site builders, not just developers. This newest version combines Drupal’s enterprise-grade capabilities with modern site building tools that help marketing teams move faster and with more confidence.
What makes Drupal CMS 2.0 stand out for marketers?
No-Code, Visual Site Building
With Drupal Canvas at its core, 2.0 offers intuitive drag-and-drop building and visual editing right in the browser. Marketers can easily design landing pages and experiences without deep technical skills.
Pre-Built Recipes & Templates
Instead of spending weeks configuring modules, you can apply one-click “Recipes” for common marketing needs like SEO tools, accessibility features, and layouts. Fully configured site templates also get campaigns and microsites off the ground fast. Say goodbye to spending days and days trying to configure modules.
Speed Without Compromise
Drupal CMS 2.0 isn’t just easier to use, it's significantly faster than previous versions, improving performance across the board while maintaining the scalability enterprises depend on. It’s been tested and proven via Drupal core performance tests that this version is 33% faster on cold caches and 26% faster on partially warm caches.
AI Integration for Smarter Workflows
Built-in AI features can assist with generating content, designing components, and updating marketing assets based on prompts, helping teams be more productive and creative.
For marketing teams, this means less friction between ideation and execution. This is a CMS that feels as modern and agile as the campaigns you’re running, without giving up the security and flexibility Drupal is already known for.
Drupal Canvas: What Does it Do?
Drupal Canvas is built for teams that want a more visual and design forward way to build pages while still keeping the flexibility Drupal is known for. It combines a developer friendly framework for creating custom components with a drag and drop editing experience that non technical users can use confidently.
The experience is similar to live preview builders like Wix but with far more control and customization. Instead of being locked into rigid templates teams can design and reuse flexible components that align with their exact design and content needs while developers maintain control over structure and performance.
Why We Choose Drupal for Marketing‑Driven Organizations
We use Drupal because it scales easily for a variety of industry verticals.
For organizations that are publishing frequently, running campaigns, managing multiple stakeholders, and balancing governance with speed, Drupal provides the structure and flexibility marketers need to succeed.
When implemented with marketing in mind, Drupal empowers teams to move faster, stay consistent, and build better digital experiences.
Want to explore whether Drupal is the right fit for your marketing team?
That’s like speaking our love language. Reach out to us to see how we can help configure and implement Drupal CMS into your operations.