DAM, That’s Organized! How Hounder Uses Acquia DAM to Keep It Together

Digital Asset Management (DAM) is invaluable for large businesses, offering content organization tools that make managing large volumes of media a piece of cake. There’s nothing worse than scattered assets, inconsistent branding, and slow content delivery, which is exactly what happens when you don’t have a DAM in place.

Here at Hounder, we’ve found Acquia DAM has played an incremental role in keeping our clients’ web environments efficient and organized, making it easy for all users to access, edit, and add content to websites. We’re going to cover some of the reasons why this is our favorite DAM solution and how it could help solve your business challenges.

What is Acquia DAM?

Digital Asset Management, as the name implies, helps users administer, organize, and distribute media assets. Without a solution like this, it can be easy to duplicate media or lose it altogether. As a result, your business can fall victim to inefficiencies that hinder your web and content teams. 

Acquia DAM is a cloud-based platform designed to centralize digital assets, making them easier to find, share, and manage. It’s the perfect solution for marketing teams, content creators, agencies, and even large enterprise organizations. We’ll be digging into the key features and benefits of the platform, but to give you a brief overview, here’s what you can expect: 

• Centralized asset storage.

• Enhanced brand consistency.

• Increased speed of content distribution.

• Improved team collaboration.

Key Features of Acquia’s Digital Asset Management Tool

There are a few key features that a Digital Asset Management tool should offer, and it’s what makes Acquia DAM the superior option. 

Centralized Asset Library

First and foremost, a DAM should keep all of your media assets stored in an easily accessible manner. This includes images, videos, logos, documents, etc. This reduces time spent on digging for assets and helps your teams maintain consistency across your different types of content. 

Metadata Tagging and Search Functionality

Acquia’s DAM tool helps streamline metadata tagging and therefore improves searchability for your asset library. Anyone on your team will be able to access exactly what they need by searching relevant tags, categories, or product names. 

Version Control and Rights Management

As we’ve hinted at, Acquia DAM helps ensure version control and consistency for your brand. Team members will have easy access to the most up-to-date assets and mitigate any potential for old brand media to get into the mix. You can imagine that this also prevents legal risks since Acquia DAM helps you manage licenses and usage rights. 

Integrations with Existing Tools

Acquia DAM can integrate seamlessly with CMS platforms such as Drupal. This streamlines content creation, publication, and management as it keeps everything in sync with your web environment. 

Asset Distribution and Sharing

Your content should always be accessible, which is why Acquia DAM makes it easy to share assets with anyone, including your internal team, external partners, and/or other agencies. If you desire to grant varying levels of access to different users, you can also do this since Acquia DAM provides controlled access capabilities, reducing the risk of the wrong individuals getting their hands on certain assets.

Brand Control and Consistency

When you keep all of your assets updated and organized in a DAM platform, you’ll have an easier time ensuring consistency with your logos, fonts, and marketing materials across the board. This will help you strengthen your brand identity and prevent the potential for outdated assets to be used.

Why Choose Acquia DAM Over Other Solutions

We went over some key features and how they solve common digital challenges, now lets cover why Acquia DAM is the best solution over other platforms on the market. 

Seamless Integration with Drupal

If your organization utilizes Drupal, it’s a no-brainer to use Acquia DAM for simplified content management. Both tools work seamlessly together and make it easy to manage your website and content all in one place.

Cloud-Based Scalability

Acquia DAM grows with your business, handling increasing amounts of content without slowing down. This platform will stay reliable when your organization continues to grow at a rapid rate. 

Strong Support and Documentation

Acquia offers incredible customer support and extensive learning resources to ensure you and your team have a shoulder to lean on if technical issues arise. Plus, when you work with Hounder on a web implementation project, our team provides web support services and can help you when you need it most. 

Built for Enterprise-Level Companies

Acquia DAM is designed to handle the complexities of large organizations with multi-team collaboration. Built to handle large volumes of content assets, Acquia DAM organizes and stores everything you need to provide your users with an exceptional web experience.

Our Final Thoughts on Acquia DAM

This is a short list of what we like about Acquia DAM and how our clients have succeeded. But if you’re still wondering what technology would work best for your organization, contact Hounder, and we’ll be happy to help you navigate that project alongside you. 

With Acquia DAM, you can simplify content management and maintain brand consistency with a digital asset library that is seamlessly integrated into your web environment. Stop wasting time looking for that one logo or searching for the piece of content you need to review and approve. Now you can keep everything in one place and organized for easy access.