Here at Hounder, our team is constantly on the lookout for web tools that make our day-to-day a breeze. We’re so excited to share our thoughts and the success we’ve experienced from using Acquia Optimize to ensure web accessibility, SEO performance, and more. We’re going to dig into the details and share with you different ways you can implement this platform into your optimization workflows.
Making a website accessible isn’t just about meeting regulations—it’s about creating a smooth, inclusive experience for all users. With Acquia Optimize’s Accessibility Dashboard, you get instant insights into how well your site aligns with WCAG 2.1 and 2.2 guidelines, making it easier to identify and fix accessibility issues.
Right from the dashboard, you can see how your site measures up in terms of Level A and AA compliance, with clear pass/fail indicators. If any problems appear, Acquia Optimize provides detailed explanations along with steps to resolve them, so you always know what needs attention.
Want to see how your site stacks up against competitors? The Accessibility Diagnostics section provides a benchmark analysis, allowing you to compare your website’s accessibility performance to industry averages.
Acquia Optimize doesn’t just highlight what needs to be addressed—it also identifies who should handle each fix. Errors are sorted by accessibility level (A, AA, AAA) and assigned to relevant teams, whether it’s content, design, or development. For example:
ALT text missing on images? A designer may need to update the media.
Low contrast text? A developer might need to adjust the site’s CSS.
Unclear link text? A content writer can rewrite it for better clarity.
Instead of waiting for audits or legal complaints, Acquia Optimize runs automated scans, tracks issues in real-time, and provides ongoing monitoring. Custom policies can be set to send alerts whenever new content does not meet accessibility standards, helping teams keep accessibility a priority as the site evolves.
By using these powerful accessibility tools, your team can remove barriers, improve user experience, and make your website usable for everyone.
The SEO dashboard mirrors the Accessibility dashboard's layout, providing a comprehensive overview of your search engine performance. It organizes issues by page and prioritizes them, facilitating efficient resolution of potential SEO challenges.
Additionally, Acquia Optimize offers insights into your most and least popular pages, helping you identify what's effective in your content strategy and areas needing improvement. By monitoring these metrics, you can make data-driven decisions to refine your approach and better meet your audience's needs.
Ensuring consistent messaging and compliance across a website—especially for large organizations with multiple pages, teams, and contributors—can be a daunting task. Acquia Optimize’s Policy tool simplifies this process by automating content standardization across your entire digital ecosystem.
With this feature, you can define, enforce, and monitor policies that align with your brand guidelines, legal requirements, style preferences, and regulatory obligations. Whether you need to ensure inclusive language, standardize terminology, enforce ADA compliance, or maintain consistent branding, Acquia Optimize allows you to set up global content policies that apply across all pages and domains.
Once policies are established, the system continuously scans your content, flagging any deviations and alerting relevant stakeholders when updates are needed. This not only saves time but also helps mitigate risks associated with outdated or non-compliant content.
By leveraging Acquia Optimize’s policy automation, organizations can proactively uphold content integrity, maintain a cohesive user experience, and ensure all digital assets adhere to internal and external compliance standards without manual intervention.
By creating your own rules, you can hone in on the content that needs to be adjusted to fit your objectives. These policies you create will then send you notifications straight to your email notifying you whenever the platform detects a page that doesn’t align with the standards you selected.
Acquia Optimize conveniently features additional heat mapping technology, which gives you accurate insight into where your customers interact most on your websites. This helps you improve the user experience and identify areas that need better optimization and conversion techniques.Â
You can also choose which devices you’d like to view customer interactions such as desktop, mobile, and tablet view. Overall, heat mapping uncovers where and when your users stop scrolling down a page and bounce. Use these insights to refine your content, making it more engaging and strategically designed to encourage visitor interaction. By understanding how users navigate your site, you can optimize key areas to better support your organization's objectives.
Understanding how users interact with your website is key to improving engagement and conversion rates. Acquia Optimize’s Statistics module provides deep insights into visitor behavior, page performance, and user interactions, allowing you to make informed decisions backed by data.
Unlike traditional analytics tools that rely on invasive tracking methods, Acquia Optimize offers Cookieless Tracking, ensuring you gather valuable insights while maintaining user privacy and compliance with GDPR, CCPA, and other data protection regulations.
This feature captures anonymized, user-identifiable data, providing a clear picture of how visitors navigate your site, where they drop off, and what content resonates most. You can analyze real-time and historical trends, measure the effectiveness of your content strategy, and optimize the user journey—all without relying on third-party cookies.
With Acquia Optimize’s user behavior analytics, organizations can identify friction points, enhance accessibility, and refine marketing efforts based on real engagement data, all while safeguarding user privacy and staying ahead of evolving data regulations.
Acquia Optimize’s browser extension brings the power of its platform directly to your web browser, enabling real-time, on-page analysis across Google Chrome, Firefox, Microsoft Edge, and other major browsers. This tool allows you to instantly scan any webpage to assess accessibility, SEO performance, and policy compliance—without needing to switch between platforms.
This extension highlights issues directly on your live website, making identifying and fixing errors in context easier. Instead of reviewing reports separately, you can see problem areas alongside your content and take immediate action.
Whether you’re making updates, testing new content, or ensuring compliance before publishing, the Acquia Optimize browser extension provides a seamless, efficient way to monitor and enhance your site’s performance on the fly.
Digital accessibility goes beyond just web pages—it extends to all forms of online content, including downloadable PDFs. Whether you're publishing eBooks, white papers, reports, or brochures, meeting accessibility standards with these materials is critical for providing an inclusive experience for all users, including those with disabilities.
With Acquia Optimize’s PDF Compliance tool, you can scan and evaluate PDFs directly from your website, identifying WCAG 2.2 and ADA compliance issues that might hinder accessibility. The system flags common barriers, such as missing alt text for images, improper heading structures, and low-contrast text, helping you pinpoint exactly where improvements are needed.
Beyond detection, Acquia Optimize provides actionable recommendations, guiding your team through the necessary steps to remediate accessibility gaps and enhance usability. By integrating this tool into your content workflow, you can proactively maintain compliance, improve document readability, and expand your reach to a broader audience.
By making your PDFs fully accessible, you’re not only meeting legal requirements—you’re also prioritizing user experience, fostering inclusivity, and strengthening your brand’s reliability.
After exploring countless optimization tools, we’ve found Acquia Optimize to be a game-changer for both SEO and accessibility. Its comprehensive dashboards and real-time insights make it an essential tool for maintaining a high-performing, compliant website.
For agencies and businesses alike, Acquia Optimize simplifies what can often be a complex, manual process—giving teams the clarity, efficiency, and control needed to enhance web experiences effortlessly.
