Personalization strategy discovery
We start by understanding your business goals and target audience. Through audience segmentation analysis and site metric analysis, we gain insights into your customer base, their preferences, and behaviors. This forms the foundation of your personalized marketing strategy.
Subject matter brainstorm sessions
Our expert team collaborates with your subject matter experts to conduct brainstorming and workshop sessions. Together, we define the personalization parameters and identify which aspects of your site should be personalized to garner the highest possible ROI.
Acquia Lift/Perz configuration
We configure and implement Acquia Lift/Perz, a powerful personalization engine. Our team sets up audience segmentation based on your business goals, ensuring that the right content reaches the right customers. Additionally, we establish a continual data capturing system to monitor and optimize personalization efforts.
Identifying your personalization strategy
We guide you through the process of defining personalized areas on your website, taking into account various elements such as geolocation, device type, content preferences, and product preferences. By analyzing behaviors and trends, we identify opportunities for personalization and create a seamless customer experience.
Segmenting your customer base considers the following factors:
Demographic
| Geographic
|
Psychographic
| Firmographic
|
Behaviors
| Technographic
|
Project launch
Our team ensures a smooth implementation of Acquia Personalization and verifies that all personalization features are working as intended. We provide ongoing support during the release process to address any potential issues promptly.
Testing and optimization
To ensure the effectiveness of our personalization efforts, we build comprehensive test cases and conduct approved feature and segment testing. This iterative process allows us to refine and optimize personalization strategies, driving better engagement and conversions.
Post-launch services
Ongoing campaign management
We ensure your personalized content is always reaping results. We monitor performance, make data-driven optimizations, and iterate on your personalization strategy to drive maximum results.
Ongoing reporting and analysis
We provide actionable insights and recommendations based on the collected data, empowering you to make informed decisions and continuously improve your personalization efforts.