Pawing for presence

Pretend you’re the internet’s most gifted blogger, poet, social media commentator, or perhaps just a humble but highly talented hound aficionado with a knack for explicating the dos and don'ts of dog hygiene. Whoever you are, the point is this: With just a few stabs of fingers to keys, you’re able to inject the web with those rapturous words that blast you in the brainstem every time you sit down to write. And that’s great! But there’s just one problem… You need an audience.  

Whether you’re William Shakespeare or DogLuver92, in an age run on search engines, it's important to learn to write content that gets found. Luckily, our man at the handle's end of the leash, Josh Northcott, is offering up a few tips 'n tricks on how to help your spellbinding meditations get traffic.

Working smarter with search engine marketing

Writing engaging content for a webpage takes time and dedication, so it’s always a bummer when after all that time spent you realize your hard work isn’t getting eyes. But don’t worry! You can follow these best practices to work smarter and write content that gets found. 

We can work a whole lot smarter by finding what it is that we can rank for and what people are searching for. That’s all there is to it! 

- Hounder's Josh Northcott

DogLuver92 runs with SEM and SEO

Let’s say DogLuver92 wants to write a groundbreaking, near revolutionary piece on Dog Licking—an in-depth blog/manifesto on its applications, dangers, and political impacts.  

Using search engine marketing (SEM) software like SEMrush, DogLuver92 enters dog licking into the search bar. When the results pop up, he sees a long list of keywords, terms like why dogs lick you, why dogs lick their paws, and so on. Depending on how each set of keywords ranks, these can serve as fodder for healthy search engine marketing and optimization (both SEO and SEM).

Pro Tip: Remember, SEO helps your content get traffic through organic search results, while SEM is a broader term that includes both organic and paid search. SEM is the house SEO lives in.

Sniffing out a path to rank for

In the columns to the right of the keywords list, DogLuver92 can see stats on how often a set of terms are hit, as well as info on how hard it is to rank for a topic/keyword. 

So, DogLuver92 scrolls down and down through the list, when eventually a subject that is easy to rank for catches his eye: Dog keeps licking lips. He checks the stats… 3,600 people search Dog keeps licking lips every month… And boom! It’s party time. 

The verdict: DogLuver92 will write a story around Why Dogs Keep Licking Their Lips.

You see, there’s not a whole lot of content written around this, which means DogLuver92 is off to spearhead the dog story of the century, using those exact keywords in the title and elsewhere. And with a little luck, this best practice just might help him outpace other dog licking regurgitations that lack his level of SEM expertise. 

That's all there is to it! Now, get out there and get found!