The Challenge

Managing multiple websites with large quantities of content is a common challenge for many companies. UL EHSS reached out to Hounder to design and build a bold new site and system that is global friendly, increases lead generation, connects with their users and makes their ever-growing content manageable across multiple sites and teams.

The Solution

We worked closely with the incredible team at UL EHSS to create a cohesive and engaging content strategy, design and build a new delightful website experience that supported their new brand strategy and increased lead generation. We built the new site using WordPress CMS, created a component-driven design system that enabled the team to easily maintain themselves and configured the site to be delivered in 7 different languages with workflow automation.

Hounder impressed us with both their creativity, expertise, and execution. They made a large and complex project look easy. Overall, we couldn't have done it without them.

Jennifer Meister

Our Process

Each project goes through our golden research and strategy process. 


UL asked Hounder to help create a fresh new global web presence for their rapidly evolving growth and product offerings. A site that could allow them to be quick and easy to update, automate and improve operational efficiencies and dynamically share content across sites. It was the perfect project — a great client and staff, a mission we believed in, and an opportunity to build a new product from the ground up.

  • 500-page website design

  • 7 language versions

  • 25 design components

  • Content Strategy

  • 10-page layouts

  • Configured CMS

  • SEO / Metrics

  • Lead Generation

  • Training

Layouts / Explorations

With the help of some early brainstorming exercises with the staff, we knew everyone wanted the site to burst with character and give the visitor immediate understanding of the product benefits and industry use cases. So we got straight to work sketching out design components and layouts that would accomplish this and allow for content to easily be shared across other website environments.

UI Design

The Result

We couldn't be happier with the final website/product. The site has already brought increased conversions, fast-tracking the sales process, and creating deeper connections with the UL customers and health and safety community. The site is smart yet simple, with a unique voice shaped by Hounder and the amazing writing staff at UL EHSS.

Read more Hounder case studies