"Hounder impressed us with both their creativity, expertise, and
execution. They made a large and complex project look easy. Overall,
we couldn't have done it without them."
- Jennifer Meister
Each project goes through our golden research and strategy process.
UL asked Hounder to help create a fresh new global web presence for their rapidly evolving growth and product offerings. A site that could allow them to be quick and easy to update, automate and improve operational efficiencies and dynamically share content across sites. It was the perfect project — a great client and staff, a mission we believed in, and an opportunity to build a new product from the ground up.
With the help of some early brainstorming exercises with the staff, we knew everyone wanted the site to burst with character and give the visitor immediate understanding of the product benefits and industry use cases. So we got straight to work sketching out design components and layouts that would accomplish this and allow for content to easily be shared across other website environments.
We couldn't be happier with the final website/product. The site has already brought increased conversions, fast-tracking the sales process, and creating deeper connections with the UL customers and health and safety community. The site is smart yet simple, with a unique voice shaped by Hounder and the amazing writing staff at UL EHSS.